Files in this folder or in yourthemedir/plugins/events-manager/formats/ would be used to replace formatting options in the settings page. This allows you a much greater degree of flexibility as you can use PHP go do all sorts of customizations to your events. To overwrite a formatting option, you need to firstly create a file here with the same name as the setting name in the wp_options table without the dbem_ prefix. So, for example: 'dbem_event_list_item_format' - format for controlling a single event format in a list of events becomes event_list_item_format.php Then, using the example above, to activate the overriding format, you need to add this to your theme's functions.php file. If you want to add more than one format, add more option names to the $my_formats array and create the corresponding php file.